LEARNING TO PICK BATTLES A New York Times reporter with an odd obsession with illegal marketing campaigns came across the street team for Island Def Jam rapper (and Monica beau) Rocko stapling promotional posters to scaffolding. He started taking pictures, and when one of the men asked why, he said, "Because what you’re doing is illegal." Things went downhill from there. Long story short, the reporter got a beat down, which he details in the NYT City Room blog, his camera was demolished (although his memory card remained intact), and Rocko sold, like, no albums in his first week. The end.