Getting Oprah to shill your goods is “the gold standard” in marketing and PR. So how come an industry built on busting through the clutter of consumer pitches doesn’t quite understand the Oprah machine? That’s the only reason we could find for AdAge’s expose on the matter. Or maybe top-ranking publicists do get the Oprah/Harpo juggernaut, and this primer on landing your book, lotion, or motor vehicle on her talk show, magazine, or satellite radio program is a waste of copy. But perhaps not.

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