Jay-Z, like any other rapper, thinks very highly of himself and his abilities. That doesn't mean that others value him quite as much as he values himself. Take, for instance, his new label. He's looking for a home for his new label, the Carter Music Group, but insiders say he'll need to lower his price. By a lot.

"He wants a label to give him $100 million for the Carter Music Group and provide for overhead, development and digital investment. It's crazy. He wants the labels to basically be his venture capital fund — but unlike a venture cap, they won't get 50 percent. This is not the '90s anymore."

Rumors, says Jay-Z's reps. He's only asking for $99.9 million. [PS]