Label Kills Ashanti's Bloody Promotion

Lesson learned, Ashanti: Using violent, bloody, fake news clips, in which your more blood-thirsty fans can insert the names of their friends (or, say, "Black Children Must Die") to promote your album is not the best course of action in this day and age. Well, any day and age, really. Unfortunately the lesson was learned the hard way — in the form of a protest outside of Universal/Motown's LA office and the threat of another protest at Game 5 of the NBA Finals, where Ashanti is slated to perform. Needless to say, her people have decided to remove the offending promotion.

"Following discussions with Ashanti, we have jointly decided to remove the TheWayThatILoveYou.com website that hosts the Gotchagram," read a statement issued from the singer's label yesterday. "Ashanti and her music have always been about self-empowerment and addressing the issues that are most meaningful to her. We stand by our artist and her creative choices."

Jun 12, 2008 · posted by Lauren Williams, Stereohyped · Link · 5 Responses

No related posts found.

Tagged: Ashanti, New Music, Violence

Comments (5)

No. 1 · kjen

I thought that the video for 'the way that I love you', was a little disturbing, about a woman so devastated by her man's betrayel that she does him bodily harm, so I got the tie in. But the whole website and 'fake news network' reeked of shameless self-promotion of an issue that is, with the domestic violence stats in this country, a little bit too true to life.

Posted: Jun 12, 2008 at 9:52 am

No. 2 · SweetDiva

I bet her PR folks knew this mess would attract some attention - good or bad. I don't think anyone really cared what the heck Ashanti did and now at least consumers are aware that she has a CD out.

Posted: Jun 12, 2008 at 10:07 am

No. 3 · Anonymiss

What a loser.

Posted: Jun 12, 2008 at 10:15 am

No. 4 · mike belgrove

I first got wind of Ashanti's "murdergrams" when my fellow blogger Juan covered it on HN.

Honestly I think it is getting a bit too much concern. Though I do feel it is in bad taste I don't find it all that bad. just a tasteless practical joke.

If the site hadn't gotten yanked down I probably would have gotten a person or two with it.