A fan-oriented search engine?

When you use searchwithkanyewest.com, powered by Google and Ask, you can find out the results of your query and win "swag bucks," which are redeemable for Kanye-centric prizes like autographed CDs, MP3 downloads, clothing, exclusive merchandise and consumer electronics. There's also a toolbar available for download that increases your swag bucks.

I would say something to make fun of this new venture, but I'm actually shocked no one has thought of this before.