» Barack Obama Won, So Buy Diddy's Fragrance

Sean "Diddy" Combs is trying to leverage Barack Obama's win in his quest to sell bottles of his ostentatiously-named fragrance "I Am King." "When you see Barack Obama," he said, "you see a strong, elegant black man, and when people see my ad, it's almost like that's the trend." In other words, Buy or Die. [WSJ]

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Damn Near 40

Diddy's 39th birthday happened to fall on Election Day, so it seems he saved his grandiose, bottle-popping celebration for last night in New York City. Hey, at least it wasn't on a yacht in St. Tropez!

He looks thrilled to be 39, but he has a lot to be excited about. I mean, he single-handedly secured Barack Obama's victory. You didn't know?

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How You Gonna Fix It, Fix It, Fix It?

Diddy's synthetic pop group, Danity Kane, has probably bit the big one now that a third member, Shannon Bex, is out of the group. If you recall, Aubrey O'Day and D.Woods were already booted for being "the skanky one" and "the best friend of the skanky one." Try to hold back the tears. It all works out for Diddy, who now has the perfect opening for a new cycle of Making the Band. [MG]

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Scary Politics

• Sarah Palin rallies just get better and better, don't they? [Bossip]

• So I guess Kobe refused to wear boxers in this new star-studded Guitar Hero commercial? That's not being a team player! [Jossip]

• This photo of Diddy and his twin girls in L'Uomo Vogue is so, so, so, so ill-advised. [DL]

• Tiffany "New York" Patterson basically cops to being an asshole and sends her sincere-sounding condolences Jennifer Hudson's way. [NB]

• More celebs are telling you to vote. Now will you do it? [CL]

Diddy's L'Uomo Vogue Moment

Franca Sozzani, the free-wheeling Italian Vogue editor who decided to make July's issue of her magazine all-black, also decided to put Diddy on the cover of her country's L'Uomo Vogue. You know he felt like he had to get in on some of that Vogue Italia action. He threw a big party in New York last night to celebrate.

 
» Diddy Expands Fashion Empire

Not content with his Sean John line alone, Diddy bought the clothing brand Enyce from Liz Claiborne, Inc., yesterday. I remember when Enyce was sold back in 2003 for $114 million,” he told AllHipHop. “I was always a fan of the brand from when [founders] Evan Davis, Lando Felix, and Tony Shellman owned it. About a year ago I heard that Liz Claiborne was considering selling it because it wasn’t a good fit for their portfolio. I knew it would be a great opportunity so we began negotiations which took about six months.”

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One of Them Is Frank Sinatra

He juggles several businesses, he acts, he makes records. Why, then, does Diddy always seem like a bored kid who has to find invent games — like making silly home videos — to entertain himself? This Frank-Sinatra-Is-My-Imaginary-BFF thing proves my point.

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Just in case you didn't pick up on this the last 500 times a celebrity told you to register to vote, it's time to register to vote! Jay-Z, Mary J. Blige, Diddy, and Kevin Liles have written an open letter urging the hip hop community to register to vote by Monday. To be more specific, the letter urges everyone to register to vote…for Obama.

“Barack Obama cannon win this election alone. He needs our help. This election is about us. This election is about our children’s future. If you have not registered to vote, you are disrespecting everyone that sacrificed their lives for you to have this right. You are also disrespecting your future.

The time is now for us to use the voices with which God has blessed us. We need you to do all you can.”

Jay-Z is going the extra mile for Obama this weekend by holding free concerts in Detroit and Miami that will double as voter-registration drives. [XXL]

Diddy's new vlog about Sarah Palin pretty much speaks for itself. One wonders how he finds the time.

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Money, Money, Money

Republicans might think the economy is A-OK, but financial institutions are collapsing left and right. Like Puffy said, it's all about the Benjamins (baby).

Palin-Drones

When John McCain announced that he had chosen the relatively-unknown Governor of Alaska to be his running mate, people were shocked. But as the weekend has progressed and we've learned more and more about Gov. Sarah Palin, many are shocked, horrified, disgusted, confused, and pissed off. But we keep hearing that the evangelicals absolutely adore her. So there's a positive. After the jump, get a rundown of what we learned — and didn't learn — about Palin this weekend.

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Sean "Diddy" Combs, oh he of the clothing lines and record labels and reality television shows, stared down the barrel of a police gun this weekend in Los Angeles. Apparently, the rental car he was being chauffered in was pulled over for having expired tags, and when the other members of the disgruntled entourage pulled their cars over (you don't drive ahead of Diddy!) things got dramatic, people got out of cars, and guns were drawn. Long story short, no one was arrested or even ticketed and everyone went their separate ways. Poor Diddy; it was bad enough that he probably had to fly commercial to get to LA in the first place.

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» Recording Artists And Reality Shows

One wonders how record companies found new talent before television competition shows existed. Diddy's back in the business of finding sub-par talent on MTV reality shows. On Starmaker, which airs this winter, he'll look for a new male and female solo artist to sign to Bad Boy. [EUR]

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Money They've Got

Rappers who are millionaires undoubtedly got to that level of financial success in part by making songs and living a lifestyle that calls attention to the fact that they're millionaires at every possible opportunity and in very possible way. As a result, it should come as no surprise that any of the rappers (and producers, and one singer) who made Forbes' biggest earners in hip hop list made it into the top 20. What might be a surprise is how many millions they actually made in the last 12 months. For instances, Chamillionaire more than lived up to his name.

Of course, the number one earner was 50 Cent, thanks to his Vitamin water windfall. Check out the list after the jump.

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» Diddy's A Gold Medalist In Imaginary Sex Olympics

New York Magazine asked Diddy recently to come up with a new Olympic sport that he would win easily, his answer was predictable, to say the least. "Who could have sex the longest," he said. "I think that's an event I can do well in. And probably who could stay up the longest. Just so you know, that's supposed to be funny. Even though I am serious."

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