Will the Great White Way need to change it's name soon? With plays like The Color Purple, A Raisin in the Sun, and, most recently, the all-black production of Cat on a Hot Tin Roof, black theatergoers are hitting the ticket offices in droves.

Last week alone, Cat sold $700,000 in tickets, a large number for a non-musical, and the audience is about 75 percent black. Stephen C. Byrd, the producer behind the show, sees dollar signs. Next up, he has plans for a multiracial version A Streetcar Named Desire and Death of a Salesman and an stage adaptation of James Baldwin's Giovanni's Room. Just five years ago, industry insiders doubted that anything would bring a major black audience to Broadway. No one should ever doubt how hungry diverse entertainment options.