Vogue India Appeals to the Not-Yet Nouveau Riche
Poor Little Rich Country
 

Call it exploitation, post-colonialism, or poor marketing, but the image seen here is actually part of a high-end fashion spread. The editorial layout, which features a toothless gent identified only as "man" who holds a $200 Burberry umbrella, is part of Vogue India's attempt to capitalize on the nation's growing middle class.

The mag's August issue featured not models, but "average" citizens, all unnamed, holding designer bags and couture items.

CONTINUED »

Comments (4)

No. 1 · Daria at Gorgeous Black Women

Well, it's less appalling than picking Gemma Ward to go on the inaugural cover in the center of two far more attractive Indian models. This, sadly, is progress.

Posted: Sep 2, 2008 at 4:04 pm
No. 2 · DEAF FEMINIST PUNK!!!!!!!!!!

@Daria:

no it's not. It's much worse than the Gemma Ward cover. This is exploitative and degrading and so fucking wrong on all sorts of levels. There is NO FUCKING EXCUSE to exploit poor lower caste Indians in the name of fashion for rich stuck up cunts!

Posted: Sep 2, 2008 at 4:39 pm
No. 3 · Chic Noir

For me, it depends on the way the "natives" are used. If they are treated as faces bodies i.e. like the manicurist ladies on The Hills, then I am against it.

Daria, Gemma Ward was on the inaugural covers of both Chinesse and Indian vogue. She was placed clearly in the middle of both covers. It's was sort of like the people at Vogue where trying telling us that Gemma was superior to even the best looking woman from India or China.

Posted: Sep 2, 2008 at 7:34 pm
No. 4 · Daria at Gorgeous Black Women

It's was sort of like the people at Vogue where trying telling us that Gemma was superior to even the best looking woman from India or China.
Precisely why I stated that it was far worse than trying to hock off some chavvy goods on them. Seriously, what will this do except increase the number of counterfeits? It reduces the brand value even more which is precisely what Burberry deserves. Deifying some white chick in countries that have <1% white people is absurd. But how else will advertisers hock those skin lightening creams, eye lid surgeries, color contacts and hair bleaches if the beauty standard looks mostly like them?

Posted: Sep 3, 2008 at 1:29 am
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