We "Got" To Find A Better Name
 

betlogo.jpg
Surrounded by massive, widespread, vitriolic criticism of BET's new show, Hot Ghetto Mess, network execs made a decision to change the program completely. Actually, no. They made a decision to change the name to We Got To Do Better, which was originally the show's the poorly-worded slogan. Now it's the show's poorly-worded title. Way to make changes.

From a BET press release:

This week, BET will be launching a new series called WE GOT TO DO BETTER, a half-hour video clip show that, at its core, is pure social commentary.

The show’s original title was HOT GHETTO MESS: WE GOT TO DO BETTER. We’ve decided to change the name because we want to highlight the show’s real intent, which is to offer social commentary in a context that sparks dialogue, debate, and most importantly, change.

Additionally, the early misperceptions about the show and its title were diverting attention from the overall original programming strategy we’ve begun implementing at BET Networks – which is to deliver smart, creative shows that explore the full range of the Black experience.

I laugh at this whole "social commentary" angle, not because I don't think that in some skewed way this is actually BET's intent, but because the people who become real fans of this show will be watching not to better themselves or their people but to laugh their asses off at some hot ghetto messes. Social commentary, indeed.

Comments (6)

No. 1 · blackmistressdiva

B.E.T=BLACK ENTERTAINMENT TERRORISTS

Posted: Jul 24, 2007 at 2:13 pm
No. 2 · daria

BET = Beyonce Entertainment Television.

Posted: Jul 25, 2007 at 12:40 am
No. 3 · links for 2007-07-25 at Racialicious - the intersection of race and pop culture

[...] We “Got” To Find A Better Name - Stereohyped "Surrounded by massive, widespread, vitriolic criticism of BET’s new show, Hot Ghetto Mess, network execs made a decision to change the program completely. Actually, no. They made a decision to change the name to We Got To Do Better" (tags: tv stereotypes africanamerican black) [...]

Posted: Jul 25, 2007 at 6:18 am
No. 4 · JillyBean819

Stupid bastards. For that, I'll never watch BET ever again.

Posted: Jul 25, 2007 at 10:43 am
No. 5 · blackmistressdiva

@Daria - one can only dream!

Posted: Jul 25, 2007 at 1:30 pm
No. 6 · MTV Doesn’t Care About Black People, Either / Mollygood

[...] that the station gives black men – and women – "a chance," unlike the Klan members at [...]

Posted: Sep 11, 2007 at 10:08 am
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